July 13th –26th | Late-Night Hub | Rangiora
MidWinter Festival Vendor Information
The Rangiora Midwinter Festival is a town-wide celebration designed to bring warmth and life to our community during the year’s weeks. It’s an immersive experience for North Canterbury visitors, featuring a charming snowflake hunt, and foodie trail that connects businesses and residents through unique winter offerings.
By participating as a vendor, your business becomes a destination in this full experience. From retail hotspots to late-night hospitality gems, the festival provides a platform to showcase your brand to a captive, festive audience looking for 'something worth driving for.'
For Retailers
Help us turn Rangiora into a winter destination. To participate, retailers are asked to open late until 7pm on Thursdays
- Winter Window Activation: Just put up warm fairy lights in your window.
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- Snowflake Hunt Offer—Participate in the snowflake hunt, offering a 10%, 15% and 20% if they find the snowflake in store.
- Social Sharing: Share the festival magic with your own followers.
Estimated commitment: Less than 2 hours per week for setup and social interaction.
For Eateries
Fuel the festival with winter flavours. Hospitality venues are central to the evening hub, providing the warmth and comfort visitors seek.
- Winter Plate Trail: Feature a special festival dish or warm treat.
- Late-Night Atmosphere: Stay open until at least 8pm on key festival nights.
- Winter Glow: Enhance your lighting and seating to create a cosy, welcoming winter environment.
- Welcome to also participate in the snowflake hunt.
The Snowflake Hunt System
The core of the festival experience is our snowflake hunt. This simple system drives foot traffic directly into your business, encouraging visitors to explore new shops and reward their curiosity with festive deals.
The goal is to keep things simple for you while giving visitors a reason to stop and smile inside your business.
What We Provide You
- A festival 'Hub' logo for your shop window.
- Snowflake tokens to hide and hand out.
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- Full listing on the festival map directory.
Snowflake Deals
- Retail: Keeping it simple with 10%, 15% and 20% discount snowflakes.
- Hospitality: Free Coffee with purchase, 5% off dinner etc
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Workshops & What We Provide
Hosting a workshop is a powerful way to draw visitors into your space, share your expertise, and create a memorable festival experience. Whether it's a 'Frosty Candle Making' session, a 'Christmas Wreath Masterclass', or a specialized tasting, workshops turn a visit into an event. Organizers supply the atmosphere and the audience; you bring the magic.
Town Atmosphere
- Late-night festive lighting and street hub
- Outdoor screenings and snow foam machines
- Evening movie magic atmosphere
- Snowflake trail integration for foot traffic
Advertising Campaign
- Professional Facebook and Instagram ads
- Physical posters and town-wide signage
- Inclusion in the official Festival Map
- Dedicated visitor website and guide
The goal: “Rangiora is doing something worth driving for.”
Key Dates & Vendor Registration
- Vendor Registration Closes: June 27th
- Festival Setup Day: July 12th
- Festival Opening : July 13th
- Late Night Shopping: July 16th & 23th
- Boutique Street Sale: July 18th
We invite local retailers, cafes, and restaurants to join the Rangiora Frost Festival. Be part of a town-wide experience that draws visitors from across North Canterbury and Christchurch. Let’s make this winter something worth driving for.
Questions? Email rangioramidwinter@gmail.com